@Kelsey @Kalie

Summer Campaign

Target audience

  1. Current pipeline
  2. Closed-lost 50+ properties
  3. Hunting

Direct mail

  1. Large kitchen box - custom sleeve “turn day survival kit” with dumpster fire image

    1. includes QR code that leads to landing page with:
      1. “Learn how to make next busy season suck less”
      2. Book a demo this season and get a special end of season gift
        1. “I survived peak season” tote
      3. Learn how our clients are making the most of their peak season:
        1. Harris Study
        2. Mike Z Study
        3. V Trip Study
      4. “Tag us with your sojo swag for a special post-peak season gift”
      5. Vent to us and share your crazy summer stories here

  2. Welcome bundle - custom print

    1. coffee
    2. after sun kit - sojo
    3. gummy bears
    4. jerky stick
    5. peanut butter preztels
    6. trail mix

    koozie - custom “turn days suck” dumpster fire theme

  3. canvas tote “turn days suck” dumpster fire

  4. Stickers - dumpster fire + sojo brand mark

  5. Enter to win a peak season survival happy hour

Other needs:

Sequence for each target audience

Old gifts by July campaign:

Goal: to re-warm closed companies through advertising "Gifts by July" and wander with the call out that they can "re-kit" unused products if they'd like.

I'm not sure of the best way to pull this list through hubspot, perhaps closed/lost reasons due to:

FIRST, ASAP: "Gifts by July" touch 1: direct mail WELCOME BUNDLE, including: aftersun kit, gummy bears, jerky stick, koozie, stickers, custom card "How did you feel opening this? Your guests could feel the same way" Or something along those lines.

enrolled when gifts are mailed, with a 5 day delayed start date...

touch 2: sequence, email #1 concept: did you get our gift? we can have these for your guests by July - sign up here or book a call to learn more.

touch 3, sequence: email #2 concept: "Are you ready to maximize your impact on your most valuable bookings? The production window is about to close for custom guest gifts. We'd love to help you drive direct bookings and boost guest satisfaction."