⭐ Original May/June Campaign Plan w/ outreach sequences
Brand and category awareness to remain top of mind for key prospects during the summer months with goal of closing by summer (or having them warm and ready for a fall close).
Turn days suck campaign landing page
Case study landing pages centered around turn days suck
⭐Original Project for reference
Projects to create
sojo Scoop June - Wander Launch: 6/12
CTA: order launch kit (needs name)
Wander launch sample kit (needs name): 6/12
Define sample kit and create sku
Order new sleeves and stickers for fake brands
Create and print postcard to go in kit
Proactive Wander sample kit direct mail send: TBD
Define list
Order samples
Wander launch email sequence: 6/12
Two touch, drive to sample/call
Wander landing page: 6/12
Determine if on website or catalog
Draft content
Implement
Blog: The Wander Story: 6/15