https://docs.google.com/spreadsheets/d/1ZhRbRBOzkDfK6lSeJZNNLQpt7Ft6Q5Ur-dFRfdFtJqw/edit?gid=2067299349#gid=2067299349

How do we communicate the ROI for sojo

1. Input vital info (# of properties and property size)
   1. Number of properties can be obtained from prospect website
   2. Average property size is important to distinguish between single family homes or condo’s
   3. ADR (average daily rate) can be an estimate provided by prospect
   4. Occupancy - industry average is 55%

1. Obtain current products they are providing in home. Check each box they are providing

   

2. Obtain cost or estimates for what they are providing in each home

1. Match what the prospect is CURRENTLY providing with the closest sojo match in our catalog

   1. Type in under SKU for each item

   2. Type in price (approved from price builder or sales manager)

      

2. The rest is automagic. The calculator takes your inputs and comes back with current cost savings based on two major outputs:

   1. time savings per home
      1. assumptions here are 15 minutes per home per turn
      2. average labor cost for warehouse / back office / cleaners is $17.00
      3. this includes taking time out of the business from MANY functions
         1. ordering
         2. paying
         3. AP reconciliation
         4. kitting
         5. installing
         6. etc
   2. this cost savings offsets ANY price difference between current amenity cost and sojo (sojo is ALWAYS more money…how do we justify it? )

3. The cherry on top is direct bookings. with direct bookings, the Pro will save OTA booking fees.

   1. because of the custom branding in home - this has led to 1.5% annual lift in direct bookings across the sojo customer base.

   2. that results in less fees paid by the pro and more profit as a result of sojo ! (one piece of the puzzle!)