Tier 0

Process

Payouts

• $500 one-time for each referral the results in closed-won for W&G

Campaign ideas

• Tier 0
  • BDR sequence
  • Marketing email
  • social media
• once per quarter for rest of year
• quarterly meeting on KPIS
  • total number of referred contacts
  • total number of W&G closed-won contacts
  • Marketing initiatives
  • Conference initiatives

Messaging / Value prop

No set-up fees.

Custom branding (warehouse applied labels) for W&G + sojo clients with 50+ properties

W&G branding for all W&G + sojo clients with <25 properties

Max

what do we make off W&G Scottsdale?

What do we do about current sojo clients or sojo prospects moving to W&G

• example - Cottages on the Key

How can we make this profitable for sojo?

What we’re doing now:

1. received list of current and pipeline markets from W&G
2. BDRs are updating all “closed-lost” SQL contacts and companies to include company tier (tier 0)
3. will compare tier 0 and markets to qualify leads for this campaign
   1. What do we do with Tier 0 with future opp at sojo?
   • ex. 20 properties we turn down and refer to W & G. Can we remarket to them once they sign up with W & G?
   • can we case by case this?
4. sojo will enroll in marketing campaign
5. sojo will send list of leads to W&G