Core Messaging

Core Messaging refers to the primary components needed to communicate the sojo Refills service.

1. Naming

sojo Refill

2. Value Proposition

“Effortless Sustainability for Every Stay.”

Supporting Message

“Our refill program replaces single-use plastics with high-quality, bulk refill products. It’s a cost-effective, environmentally friendly solution that helps you provide the best guest experience while cutting down on plastic waste. Our refill solution also helps you save valuable storage space by maintaining an optimal amount of stock on hand, reducing clutter and ensuring operational efficiency.”

Key Selling Points

• “Reduce plastic waste and promote sustainability.”
• “Cut down on operational costs with efficient bulk refills.”
• “Maintain a consistent, luxurious guest experience with customizable amenities.”
• "Save storage space by keeping just the right amount of stock on hand."

3. Positioning

Messaging should be tailored to highlight what makes sojo Refill beneficial across different client segments:

Sustainability-Focused Clients:

• Emphasize environmental benefits.
• "sojo Refill helps you drastically reduce plastic waste. Be part of a movement toward responsible hospitality, offering sustainable, refillable products that guests appreciate."

Cost-Conscious Clients

• Emphasize financial and operational efficiencies.