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Draft — built from the website + 2026 demo deck. Review with Max on April 10 before rolling out to the team.

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Refill is an ops sale, not an amenity sale. Don't pitch the bottles — pitch the system that keeps them filled automatically. Clients love it once it's in. The job is getting them there.

The one line

"You can buy refillable bottles anywhere. Only sojo keeps them filled automatically."

Other hooks from the deck:

• "Always in stock, without the guesswork."
• "You set the rules. sojo handles the rest."

How to explain it (30 seconds)

"Pump bottles go in every bathroom and kitchen. We set you up with a backstock of refill pouches to start. From there, our system syncs to your PMS, tracks usage based on your actual reservation volume, and ships more before you run out. No manual tracking, no scrambles — it just works."

Use this when they ask "how does it actually work?" Lead with the outcome, then the system.

Who it's for

Refill makes the most sense when:

• 20+ homes — below that, manual tracking is manageable. Above it, it breaks down.
• They're already doing refill in some form — buying bulk product, having cleaners refill, guessing quantities. Pain is real.
• They care about guest experience consistency — running out mid-stay is a review killer.
• They care about brand consistency — bottles are fully custom-brandable with logos, messaging, and QR codes. Strong angle for PMs who want to drive guest reviews or direct bookings.
• They're interested in sustainability — Roam (amber, boutique) or Wander (white, high-volume) both have strong visual identity.