iTrip

• decent (#2 in adoption) movement with 3 new clients. I think we have the opportunity to leverage existing clients and corporate to increase adoption. At last conference, word of mouth brought more people to booth to give us a chance than anything — but struggled to convert post-conference for a number of reason outlined below
• What’s working:
  • new CEO loves us, met in-person at Track
  • strong advocates in current clients and very strong relationships between AE and POC (want to utilize more, thinking referral program push with current clients and stronger case study for BDR/marketing reference)
• What’s not:
  • no strong movement from corporate with new franchise onboarding training
  • 2025 conference fell less than a week before Thanksgiving. Straight into holiday season drastically affected post-conference conversion times and rates. Need another strong push, especially in ski markets this summer now that they’ve made it through SB peak<<
  • franchises switch hands often, so POCs shuffle and some larger franchisees are busy managing mergers
  • poor new client activation experiences (product error, tech, and QA issues) have me concerned
• Ehhhh:
  • iTrip Northwest is a huge advocate for us, but their bottom $ pricing (with over 300+ active props) on refill shoots us in the foot on negotiations with new refill prospects, as owner loves to boast about their great pricing
  • iTrip’s general understanding of our automation as a whole is less developed than other franchises. Getting the branding and the pre-kitted by reservation delivery front an center is paramount for 2026