PMI

• great movement so far, so overall game plan: keep going
• double down on what’s working, refine ICPs and strategies for fledgling franchisees
• What’s working:
  • strong BDR efforts by Marcus
  • gaining traction on referrals
  • heavy pitching/pushing from corporate team for incoming franchises. Large PSL adoption
  • Ken PMI Oconee/Wilmington, is huge advocate for us on customer service
• What’s not:
  • high percentage of brand new franchises, most small (under 10 props) seeing good conversion rates and opportunities to grow— but don’t fit our current ops well
  • large portion of portfolio is LTR/MTR