Note: all outreach should be specific to each region (organized by tab on lead list)

May

prep time

June: Goal “We get it”

“peak season survival kit”

• add a few higher value nicer items
  • JBL speaker with logo
  • Golf Towel (from golf kit)
• set carefully selected hit list
  • need to make sure these are going to the decision makers
• handwritten note
  • Maybe make a little joke about ‘don’t worry, we don’t sent you a million emails this summer’.

July: “hang in there”

Toward end of July…

Send an email highlight managers making turn days suck less

client case study

things they notice this summer going easier for then

August “lets celebrate and make it better”

Highlight some off the funny summer stories