Summer/July 2025 signed partnership.

Internal kickoff

We are in their preferred vendor library

Since then we 2 direct mail campaigns (early february)

Marcus is assigned BDR

• Direct mail is not working
• BDR outreach is not working they dont care

New contact : rob royston. Dir. of Franchise experience. (early February)

• Joy + mike have met Rob
• Maxine does marketing - she cares that stuff is on brand

Rob is new-ish, no one has been really checking in on franchisee’s. His job is to make sure they have tools, help and support

• find out who the biggest are, fly out and meet them in person.
• they dont care we need to find out why