• Create tracking spreadsheet of all accounts for each franchise
• Sort by property size
• Target specific locations
• Begin 1:1 outreach campaigns
• Plan roadshow around density

Casago - full ownership

• anyone who buys vacasa locations comes to me

• casago, existing locations bringing on new locations come to me

  redefine “definition of ownership”

  expansion = on existing locations that are adding new units

• mexico - naya homes

  • working directly with rocky point to figure out something that we can replicate