Week of October 27

Goal: Kickoff and early-stage alignment

Date Owner Activity / Deliverable
Oct. 27 (Mon) – Received Continuum brand catalog
Oct. 28 (Tue) Mike Follow-up outreach to Continuum team: • Proactively shipping samples to listed brands • Shared catalog as a consolidation tool • Asked for stakeholder referrals & decision-maker contacts
Oct. 28 (Tue) Kalie Created sample requests for all seven Continuum brands (Book Big Sky → Bluewater NC)
Oct. 30 (Thu) OPS Confirm sample shipping & tracking details for each brand

Week of November 3

Goal: Launch initial outreach and relationship building

Date Owner Activity / Deliverable
Nov. 3 (Mon) Jonathan Begin outreach to brand contacts • Introduce sojo as the automation partner • Reference shipped samples and catalog
Nov. 5 (Wed) Mike Schedule intro call with Continuum corporate leadership • Discuss centralized partnership approach • Confirm primary point of contact

Week of November 10

Goal: Support outreach with branded materials and case studies

Date Owner Activity / Deliverable
Nov. 10 (Mon) Marketing General roll out: socials, email, etc.
Nov. 14 (Fri) Leadership Internal review: assess engagement progress & next steps for scaling partnership

Looking Ahead

Mid-November → December