One thing: call Dream Resorts - Beachview today. 160 homes with an April 10 close and 10 days of silence — phone Brian before the window closes.
At risk: Rise Collective — 500 homes, 14d silent, no close date. Phone call (not email) or we close it out.
Week of Apr 6 · From Monday Morning Brief
| Metric | Apr MTD | QTD | Q1 Baseline | Target | Team Rank |
|---|---|---|---|---|---|
| Prospect Response Rate | 24% | 24% | 39% | — | #2 |
| Reply Weight Ratio | — | — | 1.7x ⚠️ | ≤1.25x | #2 (won) |
| Close Rate | — | — | 36% | — | 1st |
Q2 started April 1 — metrics populate as deals close and emails are scored. Q1 Baseline = full Q1 actuals. Reply weight: lower is better, ≤1.25x target.
🔀 New Deals This Month — April: 11 (3 BDR → Demo Booked · 4 BDR → Pre-Demo · 4 Self-Sourced)
Awayday - Stay Winter Park (Self-Sourced) · Awayday - Sun Palace Vacations (Self-Sourced) · Monarch Collective - RnR Vacation Rentals (Self-Sourced) · Rise Collective - PILOT (Self-Sourced) · Grand Welcome - Falmouth + Mashpee + Cape Cod (Demo Booked) · Williamson Realty Vacations (Demo Booked) · Plymel Properties LLC (Demo Booked) · BVW Unsalted Vacation Rentals (Pre-Demo) · McClure Realty Vacations (Pre-Demo) · Southern Coast Vacations (Pre-Demo) · Berkshire Hathaway HomeServices - PenFed Realty (Pre-Demo) · Updated Apr 14
| Date | Demo | P | N | D | E | /4 |
|---|---|---|---|---|---|---|
| Apr 2 | Williamson Realty Vacations + sojo ☀️ | ✓ | ✓ | ✓ | ✓ | 4 |
| Apr 3 | Sailaway + sojo ☀️ | ✓ | ✓ | - | ✓ | 3 |
| Mar 30 | Wolf Creek Resort+ sojo ☀️ | ✓ | ✓ | - | ✓ | 3 |
| Mar 27 | sojo + Martha Murray ☀️ | ✓ | ✓ | - | ✓ | 3 |
| Mar 16 | Properties by Preston (sojo Demo) | ✓ | - | ✓ | ✓ | 3 |
| Total | 16/20 · 2nd |
P=Pricing shown · N=Next step booked · D=Discovery before pitch · E=Prospect engaged. Scored from Fellow recordings.
From live HubSpot data Apr 13 · Default pipeline · Triple lookup applied
| Deal | Stage | Close | Engagement | Outreach | Coaching Callout |
|---|---|---|---|---|---|
| Rent Key West - Track | Negotiation | Apr 30 | ⚠️ 15d (Shad Knapp) ↓ | 🟢 6d | ⚠️ Shad 15d (worsening from 11d) — at ⚠️/🔴 boundary. Phone TODAY. Apr 30 close, 17 days away. |
| Escape to Blue Ridge | Product Explored | Apr 30 | 🟢 4d (Heather George) ↑ | 🟢 3d | 🎉 Heather TURNED AROUND from 🔴 44d to 🟢 4d! Strike while hot — push for pricing conversation immediately. |
| Monarch - Hill Country Premier | Negotiation | May 31 | 🟢 5d (Steve Lopez) → | 🟢 5d | ✅ Steve 5d (holding). Confirm close ask was explicit in last message. |
| Rise Collective (PILOT + Remaining) | Product Explored / Engaged | Apr 30 | 🟢 6d (Kyle Murphy) → | 🟢 4d | ✅ Kyle 6d at 🟢 boundary. Push for pricing NOW and advance to Negotiation before signal cools. |
| Monarch Collective - Bender Realty | Presentation Scheduled | Apr 30 | ⚠️ 12d (Kristen/Michelle/Jeny) ↓ | 🟢 4d | ⚠️ All three contacts 12d ⚠️ (worsening from 8d). Outreach active but engagement fading. Phone and push pricing. |
| Warren Beach Rentals | Engaged | Apr 30 | ⚠️ 10d ↓ | ⚠️ 10d | ⚠️ Both signals ⚠️ 10d. Close 17 days away. Phone this week before both go 🔴. |
| Carolina Mornings | Presentation Scheduled | May 31 | 🔴 25d (Gay Weber) | 🟢 6d | 🔴 Gay 25d 🔴 (worsening from 21d). 3+ weeks dead. Phone only — alt contact if possible. |
| Island Real Estate | Presentation Scheduled | Apr 30 | 🟢 5d (Ashley G) → | 🟢 5d | ✅ Ashley 5d. Push for demo scheduling. Apr 30 close. |
| Grand Welcome - Falmouth | Presentation Scheduled | — | 🟢 4d (Dylan Winstanley) → | 🟢 3d | ✅ Dylan 4d. Push for demo scheduling. |
| Southern Coast Vacations | Engaged | — | 🟢 6d → | 🟢 6d | ✅ Active. Push for demo scheduling. |