One thing: keep coordination tight on the Royal Shell bundle. 664 homes across 7 locations (Naples 210 · Sanibel 192 · Bonita/Estero 120 · Ocala 73 · Fort Meyers 45 · Cape Coral 17 · Fort Meyers Beach 7) — all in Negotiation, all April 30 close. Siggi and Nykki are warm; lock one go-live date before Michael Polly's 27d silence on Fort Meyers drags the whole bundle sideways.
At risk: Fort Meyers Beach — Michael Polly 27d 🔴 and worsening. Phone this week or route through Siggi/Nykki.
Week of Apr 6 · From Monday Morning Brief
| Metric | Apr MTD | QTD | Q1 Baseline | Target | Team Rank |
|---|---|---|---|---|---|
| Prospect Response Rate | 25% | 25% | 68% | — | #1 |
| Reply Weight Ratio | — | — | 0.7x ✅ | ≤1.25x | #1 (won) |
| Close Rate | — | — | 21% | — | 3rd |
Q2 started April 1 — metrics populate as deals close and emails are scored. Q1 Baseline = full Q1 actuals. Reply weight: lower is better, ≤1.25x target.
🔀 New Deals This Month — April: 8 (7 BDR → Demo Booked · 1 BDR → Pre-Demo · 0 Self-Sourced)
Gold Phoenix Leasing (Demo Booked) · Raspberry Rentals (Demo Booked) · SeeYahBye Rentals (Demo Booked) · Side Cleaning (Demo Booked) · Vacation Rentals by Aaron (Demo Booked) · Starfish Vacation Rentals (Demo Booked) · Hochatown Premier Cleaning and Maintenance (Demo Booked) · The Dream Clean Team (Pre-Demo) · Updated Apr 16
| Date | Demo | P | N | D | E | /4 |
|---|---|---|---|---|---|---|
| Apr 3 | Jill + sojo ☀️ | ✓ | ✓ | - | ✓ | 3 |
| Apr 1 | Gold Phoenix Leasing + sojo ☀️ | ✓ | ✓ | ✓ | ✓ | 4 |
| Mar 31 | David + sojo ☀️ | - | ✓ | ✓ | ✓ | 3 |
| Mar 25 | Kumar + sojo ☀️ | ✓ | ✓ | - | ✓ | 3 |
| Mar 4 | ECLVR + Kelsey at sojo ☀️ | ✓ | ✓ | ✓ | ✓ | 4 |
| Total | 17/20 · 1st |
P=Pricing shown · N=Next step booked · D=Discovery before pitch · E=Prospect engaged. Scored from Fellow recordings.
From live HubSpot data Apr 13 · Default pipeline · Triple lookup applied
| Deal | Stage | Close | Engagement | Outreach | Coaching Callout |
|---|---|---|---|---|---|
| Royal Shell - Naples | Negotiation | Apr 30 | 🟢 4d (Siggi/Nykki) ↑ | 🟢 4d | 🎉 Siggi AND Nykki both replied 4d ago — turned around from ⚠️ 8d to 🟢 4d. Momentum restored. Lock go-live date this week. |
| Royal Shell - Fort Meyers Beach | Negotiation | Apr 30 | 🟢 4d (Michael Polly) ↑ | 🟢 4d | 🎉 Michael TURNED AROUND from 🔴 27d to 🟢 4d! Fort Meyers drag resolved. Push for signed commitment now. |
| Royal Shell - Ocala | Negotiation | Apr 30 | 🟢 4d (Nykki) ↑ | 🟢 4d | ✅ Nykki 4d (improved from 7d). Lock go-live date. |
| Royal Shell - Bonita/Estero | Negotiation | Apr 30 | 🟢 4d (Nykki) ↑ | 🟢 4d | ✅ Bundle contacts all 🟢. Maintain momentum — 17 days to close. |
| Royal Shell - Sanibel | Negotiation | Apr 30 | 🟢 4d (Siggi) ↑ | 🟢 4d | ✅ Siggi turned around from ⚠️ 8d to 🟢 4d. Outreach strong. |
| Casago - Big Bear | Product Explored | Apr 30 | 🟢 4d (Jack Autiero) ↑ | 🟢 3d | 🎉 Jack TURNED AROUND from 🔴 21d to 🟢 4d! Strike now — push for pricing and advance. Apr 30 close. |
| Nocturne - Paradise Retreats | Engaged | — | 🟢 4d (Justin Millsaps) ↑ | ⚠️ 12d | 🎉 Justin TURNED AROUND from 🔴 17d to 🟢 4d — but outreach still ⚠️ 12d. Reply to Justin TODAY before he goes cold again. |
| Gold Phoenix Leasing | Product Explored | May 15 | 🟢 4d (Carolee Lasecki) ↑ | 🟢 6d | 🎉 Carolee turned around from ⚠️ 8d to 🟢 4d. Push for pricing while signal is hot. |
| Spanish Peaks | Product Explored | Apr 30 | 🟢 5d (Rashel Fox) → | 🟢 6d | ✅ Rashel 5d (holding). Push for pricing conversation and lock next step. |
| Side Cleaning | Presentation Scheduled | — | 🟢 5d (Camille/Maria) → | 🟢 5d | ✅ Both contacts 5d 🟢. Advance quickly. |
| Dream Clean Team | Engaged | — | ⚠️ 10d (Amanda Starkey) ↓ | 🟢 7d | ⚠️ Amanda 10d (worsening from 6d). Outreach at 🟢 boundary. Phone before signal goes 🔴. |