โšก This Week's Focus

One thing: keep coordination tight on the Royal Shell bundle. 664 homes across 7 locations (Naples 210 ยท Sanibel 192 ยท Bonita/Estero 120 ยท Ocala 73 ยท Fort Meyers 45 ยท Cape Coral 17 ยท Fort Meyers Beach 7) โ€” all in Negotiation, all April 30 close. Siggi and Nykki are warm; lock one go-live date before Michael Polly's 27d silence on Fort Meyers drags the whole bundle sideways.

At risk: Fort Meyers Beach โ€” Michael Polly 27d ๐Ÿ”ด and worsening. Phone this week or route through Siggi/Nykki.

Week of Apr 6 ยท From Monday Morning Brief


๐Ÿ“Š Key Metrics โ€” Q2 2026

Metric Apr MTD QTD Q1 Baseline Target Team Rank
Prospect Response Rate 25% 25% 68% โ€” #1
Reply Weight Ratio โ€” โ€” 0.7x โœ… โ‰ค1.25x #1 (won)
Close Rate โ€” โ€” 21% โ€” 3rd

Q2 started April 1 โ€” metrics populate as deals close and emails are scored. Q1 Baseline = full Q1 actuals. Reply weight: lower is better, โ‰ค1.25x target.

๐Ÿ”€ New Deals This Month โ€” April: 8 (7 BDR โ†’ Demo Booked ยท 1 BDR โ†’ Pre-Demo ยท 0 Self-Sourced)

Gold Phoenix Leasing (Demo Booked) ยท Raspberry Rentals (Demo Booked) ยท SeeYahBye Rentals (Demo Booked) ยท Side Cleaning (Demo Booked) ยท Vacation Rentals by Aaron (Demo Booked) ยท Starfish Vacation Rentals (Demo Booked) ยท Hochatown Premier Cleaning and Maintenance (Demo Booked) ยท The Dream Clean Team (Pre-Demo) ยท Updated Apr 16


๐ŸŽฌ Demo Score โ€” April 2026

Date Demo P N D E /4
Apr 3 Jill + sojo โ˜€๏ธ โœ“ โœ“ - โœ“ 3
Apr 1 Gold Phoenix Leasing + sojo โ˜€๏ธ โœ“ โœ“ โœ“ โœ“ 4
Mar 31 David + sojo โ˜€๏ธ - โœ“ โœ“ โœ“ 3
Mar 25 Kumar + sojo โ˜€๏ธ โœ“ โœ“ - โœ“ 3
Mar 4 ECLVR + Kelsey at sojo โ˜€๏ธ โœ“ โœ“ โœ“ โœ“ 4
Total 17/20 ยท 1st

P=Pricing shown ยท N=Next step booked ยท D=Discovery before pitch ยท E=Prospect engaged. Scored from Fellow recordings.


๐Ÿ“… Open Deal Callouts โ€” Signals

From live HubSpot data Apr 13 ยท Default pipeline ยท Triple lookup applied

Deal Stage Close Engagement Outreach Coaching Callout
Royal Shell - Naples Negotiation Apr 30 ๐ŸŸข 4d (Siggi/Nykki) โ†‘ ๐ŸŸข 4d ๐ŸŽ‰ Siggi AND Nykki both replied 4d ago โ€” turned around from โš ๏ธ 8d to ๐ŸŸข 4d. Momentum restored. Lock go-live date this week.
Royal Shell - Fort Meyers Beach Negotiation Apr 30 ๐ŸŸข 4d (Michael Polly) โ†‘ ๐ŸŸข 4d ๐ŸŽ‰ Michael TURNED AROUND from ๐Ÿ”ด 27d to ๐ŸŸข 4d! Fort Meyers drag resolved. Push for signed commitment now.
Royal Shell - Ocala Negotiation Apr 30 ๐ŸŸข 4d (Nykki) โ†‘ ๐ŸŸข 4d โœ… Nykki 4d (improved from 7d). Lock go-live date.
Royal Shell - Bonita/Estero Negotiation Apr 30 ๐ŸŸข 4d (Nykki) โ†‘ ๐ŸŸข 4d โœ… Bundle contacts all ๐ŸŸข. Maintain momentum โ€” 17 days to close.
Royal Shell - Sanibel Negotiation Apr 30 ๐ŸŸข 4d (Siggi) โ†‘ ๐ŸŸข 4d โœ… Siggi turned around from โš ๏ธ 8d to ๐ŸŸข 4d. Outreach strong.
Casago - Big Bear Product Explored Apr 30 ๐ŸŸข 4d (Jack Autiero) โ†‘ ๐ŸŸข 3d ๐ŸŽ‰ Jack TURNED AROUND from ๐Ÿ”ด 21d to ๐ŸŸข 4d! Strike now โ€” push for pricing and advance. Apr 30 close.
Nocturne - Paradise Retreats Engaged โ€” ๐ŸŸข 4d (Justin Millsaps) โ†‘ โš ๏ธ 12d ๐ŸŽ‰ Justin TURNED AROUND from ๐Ÿ”ด 17d to ๐ŸŸข 4d โ€” but outreach still โš ๏ธ 12d. Reply to Justin TODAY before he goes cold again.
Gold Phoenix Leasing Product Explored May 15 ๐ŸŸข 4d (Carolee Lasecki) โ†‘ ๐ŸŸข 6d ๐ŸŽ‰ Carolee turned around from โš ๏ธ 8d to ๐ŸŸข 4d. Push for pricing while signal is hot.
Spanish Peaks Product Explored Apr 30 ๐ŸŸข 5d (Rashel Fox) โ†’ ๐ŸŸข 6d โœ… Rashel 5d (holding). Push for pricing conversation and lock next step.
Side Cleaning Presentation Scheduled โ€” ๐ŸŸข 5d (Camille/Maria) โ†’ ๐ŸŸข 5d โœ… Both contacts 5d ๐ŸŸข. Advance quickly.
Dream Clean Team Engaged โ€” โš ๏ธ 10d (Amanda Starkey) โ†“ ๐ŸŸข 7d โš ๏ธ Amanda 10d (worsening from 6d). Outreach at ๐ŸŸข boundary. Phone before signal goes ๐Ÿ”ด.

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