One thing: close Mike Norman today. 138 homes, Negotiation, April 10 close — the window closes TODAY. Daniel Figueredo turned around from 14d silent to 2d 🟢 — lock the signed deal before the end of day.
At risk: PMI - Palmetto — second consecutive week flagged. Katie King is warm (1d 🟢) but deal is stuck in Demo Completed with an April 30 close and no locked next step.
Week of Apr 6 · From Monday Morning Brief
| Metric | Apr MTD | QTD | Q1 Baseline | Target | Team Rank |
|---|---|---|---|---|---|
| Prospect Response Rate | 16% | 16% | 67% | — | #3 |
| Reply Weight Ratio | — | — | 1.7x ⚠️ | ≤1.25x | — |
| Close Rate | — | — | 30% | — | — |
Q2 started April 1 — metrics populate as deals close and emails are scored. Q1 Baseline = full Q1 actuals. Reply weight: lower is better, ≤1.25x target.
🔀 New Deals This Month — April: 9 (1 BDR → Demo Booked · 4 BDR → Pre-Demo · 4 Self-Sourced)
Landmark Vacation Rentals (Self-Sourced) · Brentwood Property Group (Self-Sourced) · Yellowstone Springs Resort (Self-Sourced) · Fort Morgan Property Management (Self-Sourced) · Asheville Cabins of Willow Winds (Demo Booked) · Pinnacle Resort Management (Pre-Demo) · Bonheur Vacations (Pre-Demo) · Blu Vue Vacations (Pre-Demo) · Beach Weekend (Pre-Demo) · Updated Apr 16
| Date | Demo | P | N | D | E | /4 |
|---|---|---|---|---|---|---|
| Apr 1 | Blue Anchor Property Mgmt ☀️ | ✓ | ✓ | ✓ | ✓ | 4 |
| Apr 1 | Prayosha Vacation Homes ☀️ | ✓ | ✓ | ✓ | - | 3 |
| Mar 25 | Jack Lingo <> sojo sync | - | ✓ | - | - | 1 |
| Mar 19 | Sandpiper <> sojo (Diana) | ✓ | ✓ | ✓ | - | 3 |
| Mar 3 | Hayden + sojo ☀️ | ✓ | ✓ | ✓ | ✓ | 4 |
| Total | 15/20 · 3rd |
P=Pricing shown · N=Next step booked · D=Discovery before pitch · E=Prospect engaged. Scored from Fellow recordings.
From live HubSpot data Apr 13 · Default pipeline · Triple lookup applied
🎉 Mike Norman Realty closed — no longer in open deals as of Apr 13. Likely closed won (was Negotiation, Apr 10 close, Daniel 🟢 2d).
| Deal | Stage | Close | Engagement | Outreach | Coaching Callout |
|---|---|---|---|---|---|
| Gulf Coast Vacations | Negotiation | Apr 30 | 🟢 3d (Ian Pritchett) → | 🟢 3d | ✅ Ian 3d. Strong signal. Push for signed commitment — 17 days to close. |
| Southern Grace Stays | Presentation Scheduled | Apr 30 | 🟢 3d (Laura Robinson) ↑ | 🟢 3d | 🎉 Laura TURNED AROUND from 🔴 51d to 🟢 3d! Strike immediately — push for pricing and advance to Negotiation. |
| PMI - Palmetto | Presentation Scheduled | Apr 30 | 🟢 5d (Katie King) → | 🟢 5d | ✅ Katie 5d (holding). Lock specific next step and timeline. |
| Atlantic Realty Outer Banks | Product Explored | Apr 30 | 🟢 5d → | 🟢 5d | ✅ Holding 🟢. Push for demo or pricing conversation. |
| Rosebud Rentals | Presentation Scheduled | Apr 30 | ⚠️ 14d (Angie/Christian Roberts) ↓ | 🟢 6d | ⚠️ Angie/Christian 14d (worsening from 10d) — at ⚠️/🔴 boundary. Phone TODAY before engagement goes 🔴. |
| PMI - South Hampton Roads | Engaged | Apr 30 | ⚠️ 13d (Tom Veihdeffer) ↓ | ⚠️ 13d | ⚠️ Tom 13d (worsening from 9d). Both signals ⚠️. Phone this week — deal approaching 🔴 territory. |
| The Highlands | Product Explored | Apr 30 | 🟢 4d → | 🟢 4d | ✅ Active. Push for pricing conversation. Apr 30 close. |
| Lifestyle Properties | Presentation Scheduled | Apr 30 | 🔴 48d (Megan Recker) | 🔴 18d | 🔴 Megan 48d 🔴. Both signals 🔴. 7+ weeks silence. Close-lost conversation or alt contact. |
| Accommodations Vail Beaver Creek | Engaged | Apr 30 | 🔴 28d (Tonie Parrish) ↓ | ⚠️ 12d | 🔴 Tonie 28d 🔴 (worsening from 24d). Both signals deteriorating. Phone or close-lost. |
| Yellowstone Springs Resort | Engaged | — | 🟢 5d → | 🟢 5d | ✅ Active. Push for demo scheduling. |